The efficiency of large vision-language models (LVLMs) is constrained by the computational bottleneck of the attention mechanism during the prefill phase and the memory bottleneck of fetching the key-value (KV) cache in the decoding phase, particularly in scenarios involving high-resolution images or videos. Visual content often exhibits substantial redundancy, resulting in highly sparse attention maps within LVLMs. This sparsity can be leveraged to accelerate attention computation or compress the KV cache through various approaches. However, most studies focus on addressing only one of these bottlenecks and do not adequately support dynamic adjustment of sparsity concerning distinct layers or tasks. In this paper, we present ZipVL, an efficient inference framework designed for LVLMs through a dynamic ratio allocation strategy of important tokens. This ratio is adaptively determined based on the layer-specific distribution of attention scores, rather than fixed hyper-parameters, thereby improving efficiency for less complex tasks while maintaining high performance for more challenging ones. Then we select important tokens based on their normalized attention scores and perform sparse attention mechanism solely on those important tokens, reducing the latency in the prefill phase. Tokens deemed less important will be discarded to reduce KV cache size, alleviating the memory bottleneck in the decoding phase. Our experiments demonstrate that ZipVL can accelerate the prefill phase by 2.3$times$ and improve decoding throughput by 2.8$times$, with a minimal accuracy reduction of only 0.5% on VQAv2 benchmark over LLaVA-Next-13B model, effectively enhancing the generation efficiency of LVLMs.